Pixel & Fuse Logo
Back to Articles

SEO

Content Strategy for SEO: Create AI-Friendly Content in 2025

Mary Johnson July 10, 2025
Content Strategy for SEO: Create AI-Friendly Content in 2025

Why AI-Friendly Content Matters

In 2025, AI assistants like Grok, Siri, and Google Assistant are shaping how people find info online. For Filipino businesses, creating content that these AIs love means more clicks and customers—whether you’re a freelancer in Davao or a shop in Makati. AI-friendly content is clear, structured, and answers user intent spot-on. Want to build a site to showcase this content? Try our Next.js Guide.

I revamped a client’s blog to be AI-friendly, and it started getting picked up by voice assistants. Let’s make your content irresistible to both humans and AIs!

Step 1: Focus on User Intent

AIs prioritize content that nails what users want. Think about what Pinoys are searching for—like “how to start a freelance career in Manila” or “best web design tips Philippines.” Use tools like Google Trends or AnswerThePublic to find these queries, then craft content that answers them directly.

  • Answer Questions Clearly: Write as if you’re chatting with a friend. For example, if someone searches “how to freelance in Cebu,” give them a step-by-step guide with local tips.
  • Use Long-Tail Keywords: Phrases like “affordable web design services Manila” are gold—specific, less competitive, and perfect for AI to pick up.
  • Localize Your Content: Add a Pinoy touch, like mentioning EDSA traffic or jeepney-inspired designs, to connect with local audiences.

Pro tip: I used AnswerThePublic for a Davao client’s blog and found “best graphic designer near me” was a hot query. Targeting it brought a 30% traffic boost!

Step 2: Structure Content for AI and Humans

AIs love well-organized content, and so do your readers. Structure your posts to be scannable and easy to parse for search engines and assistants like Grok.

  • Use Headings Wisely: Break content into H2s and H3s (like this guide) with clear, keyword-rich titles, e.g., “SEO Tips for Filipino Freelancers.”
  • Add Schema Markup: Use structured data (like JSON-LD) to help Google understand your content. For example, add FAQ schema for common questions like “How to optimize a site in the Philippines?” Check our Local SEO Guide.
  • Write Concise Paragraphs: Keep sentences short and punchy. AI assistants often pull snippets, so make your answers direct—like “Freelancing in Manila? Start with Upwork and a killer portfolio.”

Quick tip: I added FAQ schema to a Makati shop’s blog, and it started appearing in Google’s “People Also Ask” box, driving more clicks!

Step 3: Optimize for Voice Search

Voice search is huge in the Philippines, with Pinoys asking Siri or Alexa things like “Saan makakahanap ng web developer sa Quezon City?” Optimize for these conversational queries to stay ahead.

  • Target Question-Based Keywords: Include phrases like “where to find” or “how to” in your content. For example, “How to hire a graphic designer in Davao” can snag voice searches.
  • Keep It Conversational: Write like you’re answering a friend over coffee. Avoid jargon and use natural phrases like “magaling na web designer” instead of “expert web developer.”
  • Speed Up Your Site: Voice users expect instant answers. Use tools like Google PageSpeed Insights to cut load times. Compress images and minify CSS for snappy performance. See our Voice Search SEO Guide.

For a Taguig client, I optimized their site for “best coffee shop near me” voice searches, and their local traffic skyrocketed!

Step 4: Leverage AI Tools for Content Creation

AI tools can supercharge your content game. Use them to brainstorm ideas, write drafts, or optimize existing posts for SEO.

  • Content Generators: Tools like Jasper or Copy.ai can whip up blog intros or meta descriptions packed with keywords like “Philippines digital marketing.”
  • AI Analytics: Platforms like SurferSEO analyze top-ranking pages to suggest keywords and content length. For instance, they might recommend a 1,500-word post for “freelance tips Philippines.”
  • Human Touch Still Rules: Always tweak AI-generated content to add your Pinoy flair—like referencing local culture or slang to make it relatable.

I used SurferSEO to optimize a blog for “web design trends Philippines,” and it hit Google’s first page in two weeks!

Wrap-Up

Creating AI-friendly content in 2025 is your ticket to dominating search results and connecting with Pinoy customers. Focus on user intent, structure your content clearly, optimize for voice search, and use AI tools to work smarter. Whether you’re a freelancer in Cebu or a business in Makati, these strategies will make your site shine. Start tweaking your content today, share tips with local marketing groups like “Digital Marketing PH” on FB, and watch your traffic soar. Kaya mo ‘yan, kaibigan!

Share this article: